the birth of an American phrase: ‘Where’s the beef?’
January 1984—from a television advertisement for the hamburger chain Wendy’s, in which an elderly lady demands where the beef is in a huge hamburger bun
Read More“ad fontes!”
January 1984—from a television advertisement for the hamburger chain Wendy’s, in which an elderly lady demands where the beef is in a huge hamburger bun
Read Morefar-fetched excuse for failing to hand in school homework—1st recorded UK 1929 but had already long been in usage at that time—dog eating a sermon UK 1894
Read MoreUSA, early 1980s—depreciative—suggests values epitomised by the McDonald’s restaurant chain, such as low quality, blandness, standardisation, superficiality
Read Moreoriginally the sky-blue ribbon worn by the Knights-grand-cross of the French order of the Holy Ghost—applied by extension to other first-class distinctions
Read MoreUSA, early 20th century—a sheep or a goat used to lead sheep to slaughter—hence any person or thing used as a decoy to lure people into being caught, arrested, etc.
Read More1734: a card game in which one player tries to win all the cards of the other—1802: refers to an advantage gained by one side at the expense of the other
Read Morewith allusion to food served up on a slice of toast—1877 ‘to have someone on toast’: to have someone at one’s mercy—1886 ‘to be had on toast’: to be cheated
Read MoreUK, 1823—pretended or illusory generosity or hospitality—from the name of a prince in The Arabian Nights, who gave a beggar a feast consisting of empty dishes
Read Moresomething extra that makes a good thing even better—USA 1889 with ‘frosting’, 1896 with ‘icing’—refers to a sugar preparation for coating and decorating cakes
Read MoreUSA 1931—a highly enjoyable situation or experience—from ‘life is just a bowl of cherries’ 1928—popularised by song ‘Life Is Just a Bowl of Cherries’ 1931
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