‘calligram’: meaning, origin and early occurrences

a word or piece of text in which the design and layout of the letters creates a visual image related to the meaning of the words themselves—from French ‘calligramme’, coined in 1918 by the French poet Guillaume Apollinaire—from ‘calligraphie’ and ‘idéogramme’

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‘one from column A (and) one from column B’

alludes to the menus in Chinese restaurants, which list the dishes in two columns, column A and column B—USA, 1956—first in reference to comedian Buddy Hackett’s routine on a Chinese waiter taking an order

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