‘refreshes the parts other — cannot reach’
UK, 1976—from “Heineken. Refreshes the parts other beers cannot reach”, an advertising slogan for Heineken lager, in use from 1975 onwards
Read More“ad fontes!”
UK, 1976—from “Heineken. Refreshes the parts other beers cannot reach”, an advertising slogan for Heineken lager, in use from 1975 onwards
Read MoreUK, 1963—ostentatious vulgarity in social life—from the literal sense of a fashionably dressed woman whose appearance covers vulgarity
Read MoreUK, 1899—warning that touring actors wrote in the visitors’ books of low-quality lodgings—alludes to ‘Quoth the raven, “Nevermore.”’ in Edgar Poe’s ‘The Raven’
Read MoreUSA, 1909—first with grammatical subject ‘life’, meaning ‘life consists of a succession of unpleasant or unlucky events’—then with other grammatical subjects
Read Moredon’t be so niggardly with your money—USA, 1935—the image is of moths that are living in a purse or wallet because it is not frequently opened
Read MoreUK, 1945—with allusion to the former price of admission to public lavatories: to use a public convenience—by extension: to urinate
Read Morean ironically resigned, yet far from submissive, reflection upon the vicissitudes of life—UK, 1937 in The Games Mistress, a monologue by Arthur Marshall
Read More1980—a brief excursion by ferry from Britain to France for the purposes of buying cheap alcohol, cigarettes, etc.—soon extended to a trip by coach, rail or car
Read MoreUSA—from Republican slogan during the 1928 presidential campaign—‘a chicken in every pot’: from a declaration attributed to King Henri IV of France (1553-1610)
Read Moreaddressed to slow persons—1858—said to be from a promissory note in which a Kentuckian named Hopkins wrote it was agreed he was not to be hurried into paying
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