the birth of some 19th-century advertising catchphrases
the origin of some famous catchphrases used in 19th-century advertising campaigns
Read MoreTag: United Kingdom
origin of the catchphrase ‘Alas! my poor brother’
from an advertisement for the concentrated beef extract Bovril, showing a bullock lamenting over a jar of the product
Read Moremeaning and origin of the phrase ‘Benjamin’s portion’
UK, 1753—the largest share—alludes to Genesis, 43:34, where Benjamin receives the largest portion of food from his brother Joseph
Read Moremeaning and origin of the phrase ‘like turkeys voting for Christmas’
(of an action or decision) hopelessly self-defeating—UK, 1979, with reference to the Scottish National Party’s decision to vote with the Tories
Read Moremeaning and origin of the phrase ‘alarums and excursions’
confused activity and uproar—alludes to the frequent collocation of ‘alarum’ and ‘excursion’ in stage directions in Shakespearean drama
Read Moremeanings and early instances of ‘alive and kicking’
UK, 1807—(of someone) active and in good health—(of something) prevalent and very active
Read Morethe emergence of the political term ‘whataboutism’ in 1978
The Guardian, UK, 23 May 1978—used by one Lionel Bloch to designate—and denounce—the rhetoric employed by the advocates of the communist regimes
Read Moreorigin and sense development of Anglo-Irish ‘bejesus’
1825, Anglo-Irish alteration of ‘by Jesus’—1867 as one word—‘the bejesus out of’ (1931) intensifies the action conveyed by the preceding verb
Read Morethe meanings and supposed origin of ‘I should cocoa’
UK slang, 1936—emphatic agreement, though often ironical—‘cocoa’ is said to be rhyming slang for ‘so’ in ‘I should say so’
Read Moremeaning and origin of ‘belt and braces’–‘belt and suspenders’
UK, 1948—USA, 1952—from the image of the over-cautious man who wears both a belt and braces/suspenders to hold up his trousers
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