“Nice one, Cyril!”, or the birth of British catchphrases
a view on the manner in which catchphrases created by comedians and advertising gain currency
Read More“ad fontes!”
a view on the manner in which catchphrases created by comedians and advertising gain currency
Read More1969—a weak, cowardly or oversensitive man—analogy between a cowardly man “in a flap” and an oversize garment hanging loose, fluttering
Read MoreUSA, 1928—originally referred to scenario improvising during the silent-film era—the image is of notes written on a shirt-cuff
Read MoreUSA, 1967—‘to act one’s age, and not one’s shoe size’—humorous extension of ‘to act one’s age’—in turn jocularly modified as ‘to act one’s shoe size, and not one’s age’
Read More(jocular) to become unduly agitated or angry—twisted clothing as a metaphor for mental confusion—UK, 1971, in the comic strip Andy Capp
Read MoreUK, 1967—person or thing that enjoys a short period of great popularity—the particular ice-cream flavour promoted during a month/week
Read Moreto be sensible and intelligent—1784 in a US publication, but attributed to “a gentleman from abroad”—‘blue’, meaningless fanciful intensive, sometimes before ‘beans’
Read MoreUK, 1920—to commit a blunder; to make a tactless or indiscreet remark—meaning obscure in some early uses
Read MoreAfter ready-sliced bread was introduced, improvements in the baking industry were assessed by comparison with it—hence the figurative use of ‘since sliced bread’
Read More‘in this day and age’ (‘at the present time’)—USA, 1832—tautology, that is to say, ‘day’ and ‘age’ are synonymous, ‘day’ meaning ‘a period of time’
Read More