the Bloody Mary before the name existed

Unnamed cocktails consisting of vodka and tomato juice became fashionable in the 1930s before the name ‘Bloody Mary’ was coined in November 1939.

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the phrase ‘age before beauty’ and tales around it

USA, 1850—indicates that precedence should be given, or deference shown, to an older person—in extended use: an invitation to somebody (not necessarily older) to go first when passing through a door, etc.—pays a compliment to the person giving precedence

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