‘every little helps’: meaning and origin
every contribution towards a goal is valuable, regardless of how small it may be—UK, 1707—in Britain, particularly associated with Tesco, which has used this phrase as its slogan since 1993
Read More“ad fontes!”
every contribution towards a goal is valuable, regardless of how small it may be—UK, 1707—in Britain, particularly associated with Tesco, which has used this phrase as its slogan since 1993
Read Morevarious meanings, in particular: something with a larger capacity than its outward appearance suggests—UK, 1968—the name, in TV series Doctor Who, of a time machine outwardly resembling a police telephone box, yet inwardly much larger
Read Morethe game of cricket played in the incorrect manner or improper spirit—hence, more generally, something contrary to traditional standards of fairness or rectitude—UK, 19th century
Read More(the type of) something easy, effortless or pleasant—USA, 1937—originally denoted, in golf caddies’ slang, a nine-hole round, with some reference to the literal sense of the phrase
Read Moreto make no mistakes at all—UK, 1864—this phrase was originally used of racehorses and hunting horses
Read Morean oppressive, very confined or crowded space—UK, 1764—refers to the punishment cell at Fort William, Calcutta, in which, in 1756, the Nawab of Bengal reputedly confined British and Anglo-Indian prisoners
Read Morewomen collectively, regarded as inferior to men—first occurred in ‘Don Juan’ (1821), by George Gordon Byron
Read Morea type of popular novel characterised by frequent explicit descriptions of sexual encounters between the characters—from ‘bonk’, referring to sexual intercourse, and ‘blockbuster’—UK, 1988—perhaps coined by Sue Limb
Read Morea genre of popular fiction featuring wealthy and glamorous characters who typically engage in frequent sexual encounters and extravagant spending—USA, 1985 & 1986, in reference to British novelist Jackie Collins and U.S. novelist Judith Krantz
Read Morealso ‘to be all thumbs’—to be extremely clumsy (i.e., lacking in manual dexterity)—19th century—variants of the original phrase ‘each finger is a thumb’, already proverbial in the mid-16th century
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